Industrial Branding and Identity
Industrial branding that matches the quality of your work.
Industrial branding is defining how your company looks and sounds, from the logo to the proposal to the truck. It is for technically strong B2B industrial companies that are losing deals to more polished competitors.
The Problem
Your work is better than your image.
A dated logo, mismatched proposals and an unclear message make a strong company look small. Buyers read that as risk.
When two bids are close, the one that looks more prepared tends to win. Your brand should say what your crews already prove on the job.
What's Included
Everything in the scope.
- Positioning workshop
- Logo and visual identity
- Brand guidelines
- Business cards and letterhead
- Proposal templates
- Truck wraps and signage
- Social and ad templates
Best fit: Technically strong companies losing deals to more polished competitors.
Our Process
How the work runs.
- 01
Positioning workshop
We work out what makes you different and who you want to win.
- 02
Identity design
We design the logo and visual identity around that position.
- 03
Guidelines and collateral
We document the brand and build business cards, letterhead and proposal templates.
- 04
Roll it out
We apply it to truck wraps, signage, and social and ad templates.
Outcomes
What you get out of it.
- A clear position against competitors
- A look that matches your capability on trucks, proposals and the web
- Guidelines your whole team can follow
- Sales collateral ready to use on day one
Results
Branding case studies are coming soon. Ask us on a call what past brand work looked like.
Questions Buyers Ask