Industrial electrical crew working on switchgear at a refinery

About Industrial Marketing HQ

Industrial companies deserve marketing built by people who understand industry.

Our Mission

Why we started this.

We started this because great industrial firms were getting generic marketing from agencies learning the sector from scratch.

Industry fluency

We've worked plant floors and boardrooms, so our content holds up with technical buyers.

Measurable results

Qualified leads, closed deals and revenue, not impressions.

Candor and lean staffing

Founders on every project, no junior handoffs, no inflated retainers.

The Founders

Two founders. Every engagement.

Bryan Robinson

Co-Founder, Strategy and SEO

Bryan spent 14.5 years as a process operator at BASF in Port Arthur, TX, including a world-scale steamcracker startup.

He then spent 12+ years in B2B SEO, content and paid media, including Head of Digital Marketing at a national commercial electrical and lighting contractor with 30+ locations. He is a U.S. Army veteran.

Raine Robinson Rickord

Co-Founder, Brand and Web

Raine has 6+ years of B2B marketing, branding and web design for industrial electrical and contracting companies in the Houston metro.

How We Work Together

One runs the engine. One runs the experience.

Bryan runs the engine

SEO, content, paid media and the systems that turn search demand into leads.

Raine runs the experience

Branding, web design and the visual presence that earns trust fast.

What Sets Us Apart

Four things you can count on.

Founders on every call

You talk to the people doing the work.

Real industrial credibility

14.5 years on the plant floor, then 12+ years in B2B marketing.

Pipeline-first reporting

We report on leads and revenue.

Texas-built, industry-focused

Founded in Southeast Texas. Serving clients nationally.

Let's talk about your pipeline.